The stories you tell center around your clients, the problems you solve for them, as well as your company’s culture, and experience.

Story marketing is the practice of building a series of consistent narratives that help position your brand over time. To immediately start turning these insights into action, download the free Brand Storytelling Template. Customers are also more likely to recommend a brand when they have an emotional connection with it.īut how can you approach story marketing? And is there a formula for success? In this article, we will explore the power of marketing through story and outline a foolproof process anyone can use to define their own brand narrative. Psychologist Jerome Bruner discovered that when stories are used to communicate a message, people remember them 22x more than facts and figures alone.Īccording to another study by Harvard Business Review, emotional connections are significant drivers of brand loyalty and a top indicator of future customer value. It is a powerful way for brands to cut through the noise. Story marketing taps into narrative, connecting with an audience on an emotional level, in order to help them empathize and understand the problems your business solves on a deeper level. Powerful stories engage our emotions, create suspense and resolution. We understand the world through narrative, joining the dots in our own lives to create plots that we can understand and explain. Stories in all their forms have the power to inspire us. What is story marketing and why does it matter? Practical steps to create a powerful brand story to connect with your audience and keep them engaged.

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